Hello / Services
Restaurant Branding & IdentityA dining concept.
A distinct character.
The food, the people and the atmosphere give your restaurant its character. We create a brand that expresses it, from the name and logo to the menu, packaging and signage.
When it makes sense
The starting point for your project.
Launching a restaurant or café
The food, service style, location and audience need to tell the same story. We turn the concept into a clear starting point for naming and design.
Evolving an established venue
A new menu, a different audience or an expanded offer can expose a gap in the identity. We assess how the brand should evolve while retaining useful recognition.
Making the applications work together
An all-day menu, takeaway cup, table detail and exterior sign each have a different job. We build a visual system that stays coherent across them.
What we deliver
Clear deliverables. An agreed scope.
Concept & brand direction
A shared brief, audience definition, positioning and creative direction based on the food offer, service style and character of the venue.
Naming & key messages
When included: name proposals with rationale, tagline and verbal direction. Naming scope and specialist legal checks are agreed separately.
Logo & visual identity
A logo system, typography, colour palette and graphic elements that work across small table items, print, packaging and larger signs.
Menus & restaurant applications
An agreed set of food, breakfast, drinks or takeaway menus, packaging graphics, stationery, uniforms, signage and digital assets. Formats, languages and the handling of menu updates are specified before design.
Guidelines & production artwork
Logo files, usage rules and final artwork for the selected applications. We agree print specifications and coordinate design requirements with appointed suppliers.
Every menu format, packaging item, language version and revision round is listed in the proposal. Food photography, copywriting, printing, fabrication, interior design and digital development are separate scopes unless expressly included.
How we collaborate
From the first conversation to the rollout.
Understand the offer
We discuss the cuisine, service model, location, audience, existing identity and opening or relaunch schedule.
Define the character
We agree the positioning, creative concept and verbal direction, developing the name where required.
Design & test the system
We show how the identity works on selected menus, packaging and space applications, then refine the agreed direction.
Deliver the applications
We complete the agreed formats, specifications and files, with guidance to support consistent use by your team and suppliers.
Selected work
The approach in practice.
Greek dining · Naming & identity
Meat the Greek
A playful name and illustrated character connect menus, packaging, uniforms and signage in one recognisable visual language.
Brand naming, visual identity and applications. Architecture: MAMAproject.
All-day dining · Strategy, naming & menus
NOAM All Day Restaurant
A restrained typographic identity moves across breakfast, food, drinks and takeaway menus, signage and digital assets.
Visual identity and restaurant application presentation.
Dining destination · Identity & applications
Opposite at 507
A distinctive O, a culinary signature and a gold, ivory and charcoal palette connect the wordmark with menus, table details and signage.
Visual identity and application mockups; project presentation, 2023.
Before we begin
A few useful first answers.
Do you design for cafés and all-day restaurants?
Yes. The scope can address different moments of service, from breakfast and coffee to dinner and cocktails, with an identity and menu family suited to the offer.
Can menu design be part of an existing brand?
Yes. We review the existing identity, content and formats, then define whether the need is menu design alone or a broader identity update. The agreed scope states this clearly.
Do you handle packaging and signage production?
We design the agreed graphics and prepare production artwork. Printing, materials, fabrication, installation and supplier responsibilities are specified separately in the proposal.
What should we bring to the first conversation?
Your food concept, location, audience, target launch date and any existing name, identity or menu. An initial list of applications helps us define the scope, fee and schedule.
From the blog
Useful guides for your restaurant
Explore how concept, naming, menu design and atmosphere build a connected restaurant experience before discussing the applications your venue needs.
Preparing a new menu? Read our restaurant menu design guide for the brief, language editions, print files and future updates.
IN THEIR OWN WORDS
“At NOAM, it helped us a great deal that Alexandros wanted us to first discuss the experience we wanted to offer and the character the space would have. The collaboration involved an exchange of ideas and a clear direction. From the name to the identity, signage and menu, we felt that the individual elements belonged to the same story. We value his interest in the venture and his approachability.”
Your next step
What is your restaurant’s idea?
Tell us about the food, the atmosphere you imagine and the people you want to welcome. We’ll explore how to bring your idea to life together.
Let’s make the plan clear from the start.
Before we begin, we talk through what you need, how we’ll work together and what you’ll receive. Our proposal brings those decisions together so you know what your project includes and how we’ll move forward.
Final files & guidance
We explain which files and guidance you’ll receive and how to use them. The proposal lists the logo versions, print artwork, digital assets or website handover included, along with file formats and any editable source files.
Revisions & approvals
We agree when we’ll review the work together and how many rounds of changes are included. If a new need comes up, or an approved direction changes, we discuss the effect on the work, cost and schedule before going ahead.
What we’ll need from you
We let you know which copy, photographs, existing files or technical details will help. We also agree who brings feedback together, who gives final approval and when we’ll need the material.
Licences & ongoing support
We talk through any font, image or third-party licences and who handles production. The proposal also makes clear what support is included after handover. Website updates and new applications can be agreed separately.
A few thoughts for our first conversation.
A short brief to help you talk with your team about what you want to achieve, who you want to reach and what you need. Note what you know. You don’t need to have everything worked out, and the budget range is optional.
Download the fillable project brief (PDF, 1 page, 529 KB)Or prepare the short brief online ↗
Our proposal will explain the work, fees and schedule in detail.