Branding Studio · Athens
Brands that stand out do not happen by chance.They are built with strategy.
Hello Design is an independent branding studio in Athens. We create brands with a clear position and a strong identity, from strategy and naming to visual communication, spaces and digital experiences.
Project spotlight · Retroverse Hostel
A world of hospitality,
designed from the first idea.
Concept, name, logo, visual identity, signage, posters and every neon sign. At Retroverse, we connected every graphic application with one idea: making a hostel stay part of the brand’s world.
Selected work
Strategy takes shape.
Different businesses. Distinct identities. One approach that connects the idea with every application.
Our approach
One brand.
One promise.
Hello Design
An independent studio in Athens, led by Alexandros Dikastopoulos, collaborating with developers, independent designers and illustrators.
Strong branding begins with a clear idea, expressed consistently at every touchpoint. We connect business thinking with design to create brands that people understand, remember and trust.
- 01Strategy & naming
- 02Logo & visual identity
- 03Print, packaging & spaces
- 04Websites & digital experiences
Branding & Rebranding: deliverables & collaboration stages ↗
Hotels & Restaurants
Branding for hotels and restaurants.
Explore our approach, applications and relevant projects for your sector.
Blog
The thinking behind design.
Articles on strategy, identity and the value of a strong brand.
Client perspectives
In their own words.
“What we appreciated about working with Alexandros and Hellodesign was his interest in understanding how we think and work at Labarch. From the logo and visual identity to the website, we found a shared language that connects with our architectural approach and gives the projects themselves room to stand out. We value the attention to detail, the meaningful exchange of ideas and the personal communication.”
“What we appreciated about Alexandros was that he considered design decisions in relation to how our company operates and communicates. We could discuss both the bigger picture and everyday needs with him. The refreshed Delta Group identity was carried consistently across our corporate materials and our space. Consistency and clear communication mattered especially to us.”
“What we liked about working with Alexandros was that he tried to understand the feeling we wanted Hando to have before we moved into the design. We could openly discuss our thoughts and find solutions together. The identity and its applications fitted the character of the space, while communication remained direct and personal.”
“At NOAM, it helped us a great deal that Alexandros wanted us to first discuss the experience we wanted to offer and the character the space would have. The collaboration involved an exchange of ideas and a clear direction. From the name to the identity, signage and menu, we felt that the individual elements belonged to the same story. We value his interest in the venture and his approachability.”
“At Voiceland, we have found a long-term strategic partner in Hello Design and Alexandros. He has a deep understanding of our brand, evolves alongside the company and seamlessly combines creative thinking with practical application — from our visual identity to our day-to-day communication materials. Trust, consistency and meaningful communication make our collaboration truly valuable.”
“In working with Alexandros, we felt he had truly understood the idea behind Meat the Greek. From developing the proposal with its central character to understanding how it would work in practice. From the name to the menu and packaging, the idea gained coherence. What we value is his personal involvement and his willingness to find the right solutions together.”
“We had a meaningful dialogue with Alexandros about how we wanted Arian Maritime’s image to evolve. He respected what we had already built and helped us see what could change. We appreciated that he explained his proposals and paid attention to the practical applications of the identity. Consistency and personal contact are qualities we value from our collaboration.”
The next chapter
The next distinctive brand
could be yours.
Tell us about your business and what you want to change.
























