meat-the-greek-logo
hellodesign-meat-the-greek-business-cards
hellodesign-meat-the-greek-menu-english
hellodesign-meat-the-greek-menu-greek
hellodesign-meat-the-greek-t-shirt-front
hellodesign-meat-the-greek-t-shirt-back
hellodesign-meat-the-greek-apron
hellodesign-meat-the-greek-cap
hellodesign-meat-the-greek-delivery-bag
hellodesign-meat-the-greek-hanging-sign

Meat the Greek

A play on words becomes a brand character.

The project

For Meat the Greek in Athens, we developed the name, logo and visual identity. The name brings together meat and meet, connecting food with the idea of gathering and Greek hospitality.

Design approach

A friendly illustrated character becomes the protagonist of the brand. Typography and copper tones complete the identity, which extends across business cards, menus, packaging, uniforms and signage. The same design language connects print, space and digital applications.

Architecture and construction: MAMAproject.

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ClientMeat the GreekServicesBrand Naming, Branding, Menu Design, Logo Design, Visual Identity Design, Environmental GraphicsLinkmeatthegreek.grYear2020

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