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Hotel & Hospitality BrandingA place to stay.
A brand to remember.
Hotel branding connects the character of a place with the experience of staying there. We shape names, visual identities and applications for hotels, hostels, suites and serviced apartments.
When it makes sense
The starting point for your project.
Opening a new property
The location, building and type of stay need a shared direction. We define who the property is for and how its character becomes a recognisable brand.
Repositioning an existing hotel
A renovation, a new audience or a different category of stay can call for a new identity. We assess what to retain and what should evolve.
Connecting the guest journey
Booking material, reception, room information and signage should feel like parts of one place. We organise the identity around those practical encounters.
What we deliver
Clear deliverables. An agreed scope.
Brand direction
A brief, audience definition, positioning and central concept grounded in the property, its location and its offer.
Naming & verbal identity
Where needed, name proposals with a rationale, a tagline and key messages. The scope of naming and any specialist legal checks are defined separately.
Visual identity
Logo and variations, colours, typography and graphic language, tested on relevant hospitality applications.
Guest-facing applications
An agreed selection of stationery, welcome material, room information, key-card graphics, digital assets, signage and environmental graphics. Each item is specified in the proposal.
Guidelines & artwork
Usage guidance, logo files for print and screens and final artwork for the agreed applications, with specifications for suppliers.
The proposal defines every application, revision round and delivery stage. Architecture, fabrication, print production, photography and website development are separate services or supplier scopes unless expressly included.
How we collaborate
From the first conversation to the rollout.
Understand the property
We discuss the location, spaces, guest profile, business objectives and opening or renovation plan.
Agree the concept
We establish the positioning and central idea; naming is developed at this stage when included.
Build the identity
We present the visual system in real guest-facing contexts and develop the agreed direction through consolidated feedback.
Prepare the rollout
We finalise the selected applications, files and guidelines, coordinating design requirements with your team and appointed suppliers.
Selected work
The approach in practice.
Hostel · Naming, identity & space graphics
Retroverse Hostel
An arcade-inspired concept becomes a name, an RV emblem, a vivid palette, signage, numbering and environmental graphics.
Architecture: MAMAproject. Photography: Panagiotis Voumvakis.
Suites · Naming & visual identity
Belle Époque
A name and typographic identity connect a collection of Athens suites with the character of its historic building, through print and signage.
Identity presentation / mockup. Architecture: MAMAproject.
Urban stays · Identity & wayfinding
Ermass
A logo derived from the building’s form connects the identity with exterior signage, reception and floor information.
Signage and environmental graphics in collaboration with MAMAproject.
Before we begin
A few useful first answers.
Do you work with smaller hospitality properties?
The scope follows the needs of the property, whether it is a hostel, a collection of suites, serviced apartments or a hotel. We begin with its audience, offer and essential applications.
Can you refresh the identity while keeping the name?
Yes. We review the existing name, visual assets and recognition before defining the change. A rebrand does not automatically require a new name.
Can signage be developed with our architect?
We can develop the graphic language and agreed wayfinding applications in coordination with the architect and fabricator. Architectural design, technical studies and construction are separately defined responsibilities.
How are the cost and timeline agreed?
They depend on the strategic work, naming, number of applications and approval stages. Share the property details and your intended opening or renovation date so we can prepare a specific proposal.
From the blog
Read our hotel branding guide
Explore how positioning, naming and guest touchpoints work together before defining the brief for your property.
Your next step
Tell us about your property.
Where is it, who will stay there and what should the experience feel like? These are useful starting points for our first conversation.