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Branding & RebrandingClear direction.
A coherent identity.
We give a new brand its starting point and an established one its next direction. Strategy, naming and visual identity come together through applications shaped around the needs of your business.
When it makes sense
A new beginning or the next chapter?
You are starting a business.
You need clear positioning, a name and an identity that express your idea from the beginning and work across the channels you plan to use.
Your business has evolved.
Your audience, services or direction have changed. We examine what deserves to stay and what needs to evolve, so the identity reflects the business as it is today.
Your communication has lost its consistency.
Your logo, print, space and website seem to belong to different brands. We organise a shared system that brings coherence to everyday applications.
What we deliver
Practical tools.
A clearly defined scope.
The scope of our collaboration responds to your needs. The areas below describe potential deliverables, which are defined in detail in the project proposal.
Strategic foundation
A summary of research and the existing brand audit, audience definition, positioning, value proposition and central idea. An agreed foundation for the design decisions that follow.
Naming & verbal direction
Where a new name is needed: naming proposals with a rationale linked to the strategy. Depending on the scope, we develop a tagline, key messages and guidance for the brand’s tone of voice.
Visual identity system
The logo and its variations, colour palette, typography and core graphic language. The system is presented through selected applications so it can be assessed as a whole.
Agreed brand applications
Design of the applications you need: corporate print, packaging, menus, signage, environmental graphics or digital material. Each application and its technical requirements are defined before we begin.
Guidelines & final files
Brand guidelines covering the logo, colour and typography. Organised logo files for print and screens, together with the final artwork for the agreed applications.
Before we begin: we agree on the deliverables, applications, stages, revision rounds and schedule. Naming, print production, signage fabrication and website development are included in the proposal when they form part of the scope.
How we collaborate
Five stages.
Shared decisions at every step.
Understand the need.
We discuss the business, audience, objectives and practical constraints. For a rebrand, we also review the material you already use.Deliverable: an agreed brief and project scope.
Define the direction.
We establish the strategic foundation and brand positioning. We agree on the idea the identity will express before moving into design.Deliverable: strategic direction and key messages.
Design the identity.
We present the creative proposal with its rationale and example applications. We bring feedback together and develop the agreed direction.Deliverable: an approved visual identity system.
Apply the brand.
We develop the selected applications and check the consistency of the system across different scales, surfaces and touchpoints.Deliverable: approved applications and specifications.
Hand over & plan the next steps.
We bring together the final files and usage guidance. For a rebrand, we agree on the sequence for moving from the existing material to the new identity.Deliverable: an organised file package and brand guidelines.
In practice
Different needs.
A clear design idea.
Hospitality · New brand
Retroverse Hostel
From the arcade-inspired concept and name to the identity, signage and environmental graphics: one shared world for the guest experience.
Health · Naming & identity
Praxis Pharmacy
The name and symbol become a system connecting business cards, packaging and pharmacy signage.
Transport · Rebranding
Arian Maritime
A logo and corporate identity refresh for an international freight company, with a shared language across print, advertising and exhibition communication.
Landscaping · Identity & website
Everleaf
A new corporate identity gains a consistent presence across print, physical spaces and a website that puts green projects at the centre.
Before we begin
A few useful first answers.
Does rebranding mean changing everything?
We begin by examining what already works. The need may be repositioning, a logo refresh or a better organised identity. The extent of the change follows the objective and the value of the existing brand elements.
Does the name need to change?
A new name is considered when the current name limits the brand’s direction or when a new business is starting. If the existing name continues to serve the objective, it can stay.
How long does it take, and how is the fee defined?
Timing and fees depend on the research, naming, applications and approval stages involved. After the first discussion, we prepare a specific proposal with a defined scope, deliverables and schedule.
What do you need for the first conversation?
A few words about your business, your objective and your preferred timing. If you have an existing brand, the website and examples of current communication are helpful. You do not need a finished brief.
Branding for your industry.
Explore specific deliverables, collaboration stages and relevant projects for hospitality and restaurants.
Your next step
What should
your brand express?
Tell us where your business stands today and what you want to change. We will begin with the need and define the right scope for our collaboration.
Do you need a name or a verbal direction first? Naming & Verbal Identity ↗
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