Arian Maritime

One coherent identity for a world in motion.

The project

In 2024, Hello Design rebranded Arian Maritime, an international freight and logistics company working across sea, air and land transportation. The project covered a logo redesign, a complete corporate identity and communication materials for exhibitions and events.

The design direction

The new visual identity brings together a geometric symbol, clear typography and shades of blue balanced with black and white. A restrained, recognisable design language communicates structure and consistency, with the flexibility to work across formats, from a business card to corporate signage.

The applications

We developed a coherent set of applications for the company’s everyday communication and public presence: letterheads, business cards, printed materials, advertising layouts and exhibition and event banners. These included a print advertisement for Posidonia, highlighting the breadth of Arian Maritime’s cargo transportation services.

A corporate identity designed to connect every Arian Maritime touchpoint through one clear, consistent visual language.