HELLO DESIGN · ATHENS
Signage, Wayfinding & Environmental GraphicsA clear direction.
A space with character.
We bring the brand into the physical space. Entrances, signs, room identities and environmental graphics work together to help people find their way and understand where they are.
Make the identity part of the experience.
A hotel, restaurant, workplace or retail space communicates through more than its logo. We connect the practical information people need with a graphic language that belongs to the brand and responds to the architecture.
THE SCOPE
Defined deliverables.
Shared expectations.
Signage concept
A visual direction for external and internal signs, connected to the identity and the character of the space.
Wayfinding & information hierarchy
Organisation of destinations, routes, naming and numbering, developed around the agreed plans and visitor journeys.
Environmental graphics
Window graphics, walls, posters and other spatial applications that extend the brand beyond the sign.
Application design
Layouts for the agreed sign types, including typography, colours, dimensions and material direction.
Artwork & coordination
Production artwork for the agreed applications. Surveys, fabrication, installation and coordination responsibilities are clarified in the proposal.
We define the number and types of applications, available plans, required site information and approval stages. The proposal clarifies the responsibilities for technical checks, permissions, fabrication and installation.
How the project moves forward.
- 01
Map
Understand the brand, plans, destinations and how people move.
- 02
Organise
Agree the information hierarchy and the family of applications.
- 03
Design
Develop the graphic system and review it in the spatial context.
- 04
Prepare
Complete the agreed artwork and production specifications.
See the work.
Retroverse Hostel
Identity, signage and neon graphics across the hostel experience.
Arian Maritime
A lightbox-sign mockup showing the corporate identity in a spatial application.
Retroverse: Architecture · MAMAproject. Photography · Panagiotis Voumvakis.
Before we begin.
Can you work with an existing logo?
Yes. We can extend an existing identity into signs and spatial graphics. We first check the available brand files and the requirements of the applications.
When should signage design begin?
Ideally, while the space is still being planned, so information, sign positions and construction details can be coordinated. We can also work with an existing space, based on its constraints.
What determines the investment?
The number of sign types, locations, sizes, information requirements and artwork variations shape the design scope. Site surveys, fabrication, installation and specialist technical work are clarified separately in the proposal.
What do you need to define the schedule?
Plans or dimensions, photographs, the list of destinations, available brand files and the required opening or delivery date. We agree design and approval milestones alongside the relevant production lead times.
A clear starting point.
Tell us about the space, its location and the required opening date. Share plans, photographs and an initial list of signs or applications if available.
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