HELLO DESIGN · ATHENS
Signage, Wayfinding & Environmental GraphicsA clear direction.
A space with character.
From the entrance to the right room, signage and wayfinding design helps people feel at ease in a space. We design signs and environmental graphics that guide them and express the character of your business.
Make the identity part of the experience.
A hotel, restaurant, workplace or retail space communicates through more than its logo. We connect the practical information people need with a graphic language that belongs to the brand and responds to the architecture.
THE SCOPE
Defined deliverables.
Shared expectations.
Signage concept
A visual direction for external and internal signs, connected to the identity and the character of the space.
Wayfinding & information hierarchy
Wayfinding helps visitors understand where they are and how to reach their destination. We organise routes, names and numbering around the agreed plans for the space.
Environmental graphics
Window graphics, walls, posters and other spatial applications that extend the brand beyond the sign.
Application design
Layouts for the agreed sign types, including typography, colours, dimensions and material direction.
Artwork & coordination
Files prepared for the agreed applications to be produced (production artwork). Surveys, fabrication, installation and coordination responsibilities are clarified in the proposal.
We define the number and types of applications, available plans, required site information and approval stages. The proposal clarifies the responsibilities for technical checks, permissions, fabrication and installation.
How your signage and wayfinding design develops.
- 01
Map
Understand the brand, plans, destinations and how people move.
- 02
Organise
Agree the information hierarchy and the family of applications.
- 03
Design
Develop the graphic system and review it in the spatial context.
- 04
Prepare
Complete the agreed artwork and production specifications.
See the work.
Retroverse Hostel
Identity, signage and neon graphics across the hostel experience.
Arian Maritime
A lightbox-sign mockup showing the corporate identity in a spatial application.
Retroverse: Architecture · MAMAproject. Photography · Panagiotis Voumvakis.
Before we begin.
Can you work with an existing logo?
Yes. We can extend an existing identity into signs and spatial graphics. We first check the available brand files and the requirements of the applications.
When should signage design begin?
Ideally, while the space is still being planned, so information, sign positions and construction details can be coordinated. We can also work with an existing space, based on its constraints.
What determines the investment?
The number of sign types, locations, sizes, information requirements and artwork variations shape the design scope. Site surveys, fabrication, installation and specialist technical work are clarified separately in the proposal.
What do you need to define the schedule?
Plans or dimensions, photographs, the list of destinations, available brand files and the required opening or delivery date. We agree design and approval milestones alongside the relevant production lead times.
Let’s talk about your idea.
Tell us about your signage and wayfinding design project: the space, the impression you want to create and what visitors need to find. Plans and photographs help if you already have them. We’ll talk through the applications and timing together.
Explore all services ↗Let’s make the plan clear from the start.
Before we begin, we talk through what you need, how we’ll work together and what you’ll receive. Our proposal brings those decisions together so you know what your project includes and how we’ll move forward.
Final files & guidance
We explain which files and guidance you’ll receive and how to use them. The proposal lists the logo versions, print artwork, digital assets or website handover included, along with file formats and any editable source files.
Revisions & approvals
We agree when we’ll review the work together and how many rounds of changes are included. If a new need comes up, or an approved direction changes, we discuss the effect on the work, cost and schedule before going ahead.
What we’ll need from you
We let you know which copy, photographs, existing files or technical details will help. We also agree who brings feedback together, who gives final approval and when we’ll need the material.
Licences & ongoing support
We talk through any font, image or third-party licences and who handles production. The proposal also makes clear what support is included after handover. Website updates and new applications can be agreed separately.
A few thoughts for our first conversation.
A short brief to help you talk with your team about what you want to achieve, who you want to reach and what you need. Note what you know. You don’t need to have everything worked out, and the budget range is optional.
Download the fillable project brief (PDF, 1 page, 529 KB)Or prepare the short brief online ↗
Our proposal will explain the work, fees and schedule in detail.