Hello / Blog
Branding & design blog.
Ideas for better decisions.
Practical perspectives on the decisions around design: when change is needed, where to invest and how to choose the right creative partner.
Restaurant branding: how to build an experience people remember
A practical restaurant branding guide covering concept, naming, identity, menus, space, packaging and digital experience as one coherent system.
Hotel branding: how a property stands out and earns preference
A complete hotel branding guide covering positioning, naming, identity, guest journey and digital experience that build recognition, trust and preference.
How to choose a partner for branding and web design
A practical guide to assessing the professional behind your identity or website, covering portfolios, process, proposals and the brief you should prepare.
How much does branding cost? What you are really paying for
The factors that shape branding cost, what a professional proposal should include and how to invest without expensive false starts.
Branding and marketing: where should you invest first?
Before increasing advertising spend, identify where customers struggle: discovering the business, understanding the offer, trusting it or making contact.
Building a website: what your branding needs before design begins
A website needs a clear offer, a usable identity and relevant content. Find out what should come first and when a focused improvement is enough.
When should a business rebrand? Seven signs and the right process
Seven signs your brand no longer reflects the business, the difference between a rebrand and a refresh, and a practical process for change.
Corporate and visual identity: what should your project deliver?
What your team needs to use a visual identity properly, from logo versions and typography to templates, brand guidelines and an organised handover.
Professional logo design: how to recognise a logo that works
A practical framework for choosing a logo and its designer, covering the business brief, real applications, presentation and the final handover.
What is branding — and why it is more than a logo
What branding really means, how it differs from a logo and why it is a strategic investment for every new or growing business.
Your next step
Let’s give your brand
a clear direction.
Tell us about your business, the change you are planning and what you want to achieve.