Hello / Branding blog
Branding & design blog.
Ideas for better decisions.
Thoughts and practical guides for questions that come up in our conversations: where to start with a brand, when to make a change and what helps a collaboration work well. Start with what’s on your mind.
Where would you like to start?
Guides for your field.
Architecture & spaces
Plan how your practice and projects are presented.
Healthcare & wellness
Bring your identity, space and website requirements together.
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6 guides
Architecture portfolio website: how to write a useful brief
Plan an architecture practice website with a clear project selection, photographs, credits, Greek and English content, page templates and launch responsibilities.
Healthcare branding brief: what to prepare before design begins
Prepare a branding brief for a medical practice, pharmacy or wellness business: audience, identity, print, signage, website content and approvals.
From kingfisher to nest: The Nest Resort & Halcyon
The story behind The Nest Resort and Halcyon: how a kingfisher-inspired symbol opened the way to two related hospitality brands.
Hotel signage: from brand identity to guest wayfinding
A practical guide to hotel signage and wayfinding, with real Retroverse applications, clear design deliverables and a production checklist.
Restaurant menu design: from the brief to the printed menu
A practical menu design brief for restaurants and cafés, covering content, languages, readable layouts, print files and future changes.
How to choose a business name: a practical naming guide
Practical criteria for choosing a name that fits your business: meaning, pronunciation, languages and the checks to consider before making your final choice.
Retroverse: how branding transforms the hostel experience
How an idea inspired by retro gaming became the name, identity, signage and environmental graphics for Retroverse Hostel in Athens.
Restaurant branding: how to build an experience people remember
A practical restaurant branding guide covering concept, naming, identity, menus, space, packaging and digital experience as one coherent system.
Hotel branding: how a property stands out and earns preference
A complete hotel branding guide covering positioning, naming, identity, guest journey and digital experience that build recognition, trust and preference.
How to choose a partner for branding and web design
A practical guide to assessing the professional behind your identity or website, covering portfolios, process, proposals and the brief you should prepare.
How much does branding cost? What you are really paying for
The factors that shape branding cost, what a professional proposal should include and how to invest without expensive false starts.
Branding and marketing: where should you invest first?
Before increasing advertising spend, identify where customers struggle: discovering the business, understanding the offer, trusting it or making contact.
Building a website: what your branding needs before design begins
A website needs a clear offer, a usable identity and relevant content. Find out what should come first and when a focused improvement is enough.
When should a business rebrand? Seven signs and the right process
A practical guide to choosing a refresh or rebrand, with seven signs, the Arian Maritime example and a clear plan for introducing the new identity.
Corporate and visual identity: what should your project deliver?
What makes a corporate identity usable? Explore design deliverables, files and guidelines, with examples from Arian Maritime, MAMAproject and Artworld.
Professional logo design: costs, files and a clear brief
A practical framework for choosing a logo and its designer, covering the business brief, real applications, presentation and the final handover.
What is branding — and why it is more than a logo
What branding really means, how it differs from a logo and why it is a strategic investment for every new or growing business.
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