Therabeau Pharmacy

Care with a distinctive identity.

The project

In 2025, Hello Design created the name and brand identity for Therabeau Pharmacy in Pyrgos, Greece. The project brought together naming, logo design, corporate identity, store signage and collateral, in collaboration with Plus Minus, who developed the architectural design.

The idea

A pharmacy’s identity needs to communicate care and confidence while giving the business a character of its own. For Therabeau, we developed a visual language built around a distinctive monogram, refined serif lettering and deep green balanced with white. The flowing lines of the symbol bring a softer, more personal quality to a clear and composed identity.

The applications

The monogram also becomes a repeating pattern, extending the brand beyond its logo. Business cards, letterheads, paper bags, signage and digital applications share the same visual vocabulary, while adapting to their different formats. The project’s presentation also explores the identity on personal-care packaging and social media.

The architectural collaboration

The collaboration with Plus Minus connected the brand’s visual expression with the architectural study. Hello Design was responsible for naming and graphic identity; Plus Minus was responsible for architecture. Together, these complementary disciplines shaped a consistent direction for the pharmacy’s presentation.

From the name to everyday applications, Therabeau shows how pharmacy branding can combine clarity, recognition and a considered sense of care.