Satisfaction

Satisfaction is here.

For Satisfaction, a sex shop in the heart of Athens, we created a visual identity that speaks openly about pleasure and self-expression. The concept draws on the meaning of the word and the musical reference to the Rolling Stones’ “Satisfaction”. A familiar idea takes a positive turn and becomes the brand’s promise.

The logo brings together bold lips, expressive script lettering and flowing rainbow colours. Pink adds energy, while the rainbow palette expresses inclusion and a connection with the LGBTQ+ community. The message welcomes every adult, regardless of gender, identity or sexual orientation: there is room to be yourself.

The identity extends across business cards, wrapping paper, a canvas bag, a lanyard and store signage. Digital and advertising mockups explore how the same distinctive visual language can move from the physical space to the screen and the city. The result is a brand built around colour, confidence and openness.

ClientSatisfactionServicesBranding, Logo Design, Visual Identity, Packaging, Signage, Print & Digital ApplicationsLinksatisfactionsexshop.grYear2026

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Turquoise wrapping paper with a repeating Satisfaction logo.
Satisfaction business cards in pink and white with the rainbow logo.
White canvas bag featuring the Satisfaction logo.
Black lanyard with a repeating rainbow Satisfaction logo.
Round pink Satisfaction storefront sign mockup.
Clear plexiglass sign mockup with the Satisfaction logo.
Illuminated billboard mockup with the Satisfaction logo on a pink background.
Satisfaction app icon mockup on an iPhone screen.
Satisfaction Instagram post mockup displayed on a phone.

Satisfaction — Sex shop branding and visual identity

Client: Satisfaction · Location: Athens, Greece · Year: 2026.

What did Hello Design create?

A logo and visual identity with applications across business cards, packaging, store signage, print and digital communication.

What is the concept behind Satisfaction?

The meaning of satisfaction and the reference to the Rolling Stones song inspire a brand promise: satisfaction is here. Rainbow colours express LGBTQ+ inclusion and the freedom of every adult to be themselves.

The images present visual identity applications as design mockups.

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