Satisfaction

Satisfaction sex shop branding: an open, colourful identity for pleasure and personal expression.

Sex shop branding for Satisfaction

For Satisfaction, a sex shop in the heart of Athens, we created a visual identity that speaks openly about pleasure and self-expression. The concept draws on the meaning of the word and the musical reference to the Rolling Stones’ “Satisfaction”. A familiar idea takes a positive turn and becomes the brand’s promise.

The visual language

The logo brings together bold lips, expressive script lettering and flowing rainbow colours. Pink adds energy, while the rainbow palette expresses inclusion and a connection with the LGBTQ+ community. The message welcomes every adult, regardless of gender, identity or sexual orientation: there is room to be yourself.

The applications

The identity extends across business cards, wrapping paper, a canvas bag, a lanyard and store signage. Digital and advertising mockups explore how the same distinctive visual language can move from the physical space to the screen and the city. The result is a brand built around colour, confidence and openness.