Theros Caldera Villas

Theros Caldera Villas branding: the mood of summer becomes a hospitality identity.

Theros Caldera Villas: naming and design

For Theros Caldera Villas in Crete, we developed the name, logo, visual identity and communication copy. The seven stone villas provided the context for an identity connected with the experience of a summer stay.

Design approach

The visual language and light tone of voice work together across printed and corporate applications. Consistency between the name, imagery and brand voice gives the property a distinctive presence.

Architecture: Stelios Krommydakis.