The Athenians Modern Apartments

The Athenians branding: Athens as the starting point for a hospitality identity.

The Athenians: design rooted in the city

For The Athenians Modern Apartments, we developed the name, logo and visual identity. The city, its routes and the contemporary character of the apartments provided a shared direction for the project.

Design approach

Colour and graphic references to the urban fabric connect the applications with the experience of Athens. The identity extends across print and space, creating continuity between the name, communication and stay.

Architecture and construction: MAMAproject.

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ClientThe Athenians Modern ApartmentsServicesBrand Naming, Branding, Logo Design, Visual Identity Design, Environmental GraphicsLinkwww.theathenians.grYear2017

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The Athenians Modern Apartments logotype design
The Athenians — brand guidelines pages
The Athenians — brand guidelines pages
The Athenians — brand guidelines pages
The Athenians — brand guidelines pages
The Athenians — letterhead
The Athenians — business cards
The Athenians — branded mug
The Athenians — guest amenities packaging
The Athenians — branded tote bag
The Athenians — lobby interior
The Athenians — apartment interior
The Athenians — apartment interior
Yellow wall graphics with a Vespa and cityscape in a The Athenians apartment
The Athenians — apartment interior
The Athenians — apartment interior
The Athenians — apartment interior
The Athenians — apartment interior
The Athenians — logotype detail