Real Finance

A clear identity for complex decisions.

The project

For Real Finance, a mortgage brokerage, we developed the corporate identity and its presence across print, space and the website. The communication needed to express professionalism and present the services in an accessible way.

Design approach

The symbol connects the company’s initials with the floor plan of a home, giving its field of work a direct visual reference. The same geometric logic, typography and hierarchy extend across corporate applications and the digital presence.