Qudos

Qudos graphics: corporate communication becomes part of the workplace.

The workplace as a shared visual language

For insurance company Qudos, we designed environmental graphics for its offices in collaboration with the architectural team at Plus Minus. The work connects two everyday needs: helping people identify spaces and giving the office a character related to the company’s activity.

Information with a clear hierarchy

The welcome sign brings Greek and English department names into one layout. A consistent order, changes in type size and directional arrows distinguish the greeting from the practical information. The same approach continues in signs for individual departments and shared facilities.

Typography becomes part of the interior

Elsewhere, the words “Insurance” and “Ασφάλεια” become large wall compositions. Dictionary-style text connects the subject of the business with its physical surroundings. Coloured headings stand apart from the smaller black text, giving the wall a different rhythm from the directional signs.

One system, different applications

The project moves between welcome signs, department identification, glass surfaces and wall typography. Their scale and density change with their purpose, while the graphic language connects them. Our role covered the environmental graphics; the architectural design is credited to Plus Minus.

Architecture: Plus Minus.