Sofia Drosou

An identity that begins with dialogue.

The project

For psychologist Sofia Drosou, we designed the logo and visual identity for her practice in Acharnes. The approach needed to reflect the human character of her work with children and families.

Design approach

Two forms in dialogue with each other connect with the initials of her name. Lowercase lettering and warm colour relationships create an approachable presence. The same principles carry into the corporate applications, with clear information and a calm visual hierarchy.