Sensations

A restrained identity with a direct visual symbol.

The project

For Sensations, an erotic boutique in Athens, we developed the name, logo and visual identity. The communication was coordinated with the store design, giving the brand a consistent presence across print and space.

Design approach

Two S letterforms create a symbol that suggests both a heart and human bodies. The restrained composition allows the idea to communicate without unnecessary elements. The mark, typography and applications form a recognisable visual system.

Architecture: Plus Minus.