Praxis Pharmacy

From a name to a pharmacy’s everyday identity.

The initial need

Praxis Pharmacy is an independent pharmacy in Neos Kosmos, Athens. The 2023 commission covered its name, logo and visual identity. The design task was to connect scientific care with a name and a shared visual language for print, the physical space and digital communication.

What we designed

We chose “Praxis”, a word associated with putting knowledge into practice. That idea informed the logo: a custom “P” made from concentric, continuous lines, paired with a narrow geometric wordmark. The symbol can be read as a path or a fingerprint, bringing precision together with the human dimension of care.

We defined a palette of deep teal, turquoise and white and extended the symbol into a repeat pattern. Logo, colour and graphic elements form one system that can adapt to different media.

The outcome in the applications

The project brings together a defined set of design deliverables:

• A name, logo, colour palette and graphic pattern.
• Applications for business cards, letterhead, an envelope and a paper bag.
• Design proposals for signage, personal-care packaging, social media and a mobile interface.

The images show how the same “P”, palette and pattern connect the applications. The signage, packaging and digital-screen visualisations are presented as design mockups and concepts.