Natural Candles

Natural simplicity becomes a recognisable identity.

The project

For Natural Candles, Antigoni Patrinou’s handmade candle brand, we designed the logo and visual identity. The character of the product and the need for consistency across packaging, print and digital communication informed the project.

Design approach

An olive green palette connects the brand with nature, while the symbol refers to the three sizes in the candle range. A restrained composition and clear proportions allow the identity to work across different surfaces, from labels and wrapping paper to corporate applications.