Meat the Greek

Meat the Greek branding: a play on words becomes a restaurant’s character.

Meat the Greek: naming and visual identity

For Meat the Greek in Athens, we developed the name, logo and visual identity. The name brings together meat and meet, connecting food with the idea of gathering and Greek hospitality.

Design approach

A friendly illustrated character becomes the protagonist of the brand. Typography and copper tones complete the identity, which extends across business cards, menus, packaging, uniforms and signage. The same design language connects print, space and digital applications.

Architecture and construction: MAMAproject.

IN THEIR OWN WORDS

“In working with Alexandros, we felt he had truly understood the idea behind Meat the Greek. From developing the proposal with its central character to understanding how it would work in practice. From the name to the menu and packaging, the idea gained coherence. What we value is his personal involvement and his willingness to find the right solutions together.”

George GiolesOwner · Meat the Greek
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ClientMeat the GreekServicesBrand Naming, Branding, Menu Design, Logo Design, Visual Identity Design, Environmental GraphicsLinkmeatthegreek.grYear2020

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Meat the Greek — bearded face symbol and crossed utensils on black paper
Meat the Greek business cards with the visual identity
English menu with the Meat the Greek identity
Meat the Greek — greek menu with brown headings and an illustrated border
Meat the Greek — black T-shirt, front with crossed-utensil symbol
Meat the Greek — black T-shirt, back with the restaurant wordmark
Meat the Greek — black apron with the restaurant emblem
Meat the Greek — black cap with the face emblem
Meat the Greek — kraft takeaway bag with the restaurant identity
Meat the Greek — wooden hanging sign with the restaurant emblem