Artworld set out to make contemporary art more accessible through a digital gallery for discovery and collecting. The brand needed to feel credible to artists and collectors without adopting the distant visual codes of a traditional gallery.
The design response
We created the logotype, visual identity and e-shop around a bold, direct typographic language. The unexpected letter arrangement and energetic red palette give Artworld a recognisable presence across the online store, business stationery, packaging and shipping materials—building one coherent experience from first discovery to delivery.
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