ACAVE Santorini Suites

Hospitality shaped by its surroundings.

In Vothonas, Santorini, ACAVE Santorini Suites brings the character of cave architecture into a contemporary guest experience. Working with MAMAproject, Hello Design developed the name, logo and visual identity, drawing a connection between the architecture, the material character of the place and the human gesture.

A name rooted in the space

ACAVE comes from “a cave”: a direct reference to the suites carved into the rock. Two simple words became a concise, distinctive name that introduces the character of the property from the very first encounter. The architecture itself provided the starting point for the brand, giving a physical space a memorable verbal identity.

From movement to mark

The symbol takes its inspiration from pottery: the rounded forms of ceramic vessels, the rotation of the traditional potter’s wheel and the hands that shape the clay. Concentric, gently irregular lines capture that rhythm while preserving a sense of craftsmanship. The organic symbol is paired with an elegant typographic wordmark, balancing expressive movement with quiet precision.

An identity with a tactile quality

Soft blue, light neutral tones and embossed textures create a calm visual language. The symbol works both as a standalone mark and as a repeating pattern, extending across signage, stationery, room key cards, coasters, textiles and digital applications. Every application follows the same design logic, giving the guest experience a consistent and recognisable visual character.

ACAVE. A name drawn from the space. An identity shaped by human movement.

Branding & visual identity: Hello Design
Architecture & construction: MAMAproject
Branding year: 2023