HELLO DESIGN · ATHENS
Logo and corporate identity
with a shared design direction.
We design your business’s visual identity: the logo, colour palette, typography and applications you need to present a consistent image.
At Hello Design in Athens, each identity starts with what the brand stands for and who it needs to reach. We develop that direction into a system for everyday communication, across print and digital media.
From the mark to the whole picture.
Logo
The brand’s signature, with variations for different sizes, backgrounds and uses.
Visual language
Colour, typography and graphic elements that connect the applications.
Applications
The specific materials your business needs, from corporate stationery to digital templates.
If you only need a mark, explore our logo design service. If you are considering a broader change to your positioning and communication, start with branding and rebranding.
What a corporate identity can include.
The proposal defines the scope around your priorities. Deliverables can include:
- Logo and variations: the primary composition, alternative layouts and a monochrome version.
- Colour palette: specifications for print and digital use.
- Typography and graphic elements: choices and rules that bring consistency to communication.
- Corporate applications: business cards, letterheads, envelopes, email signatures or presentation templates, depending on the assignment.
- Usage guidelines: a practical reference for your team and collaborators.
Packaging, websites, signage and additional applications are scoped separately. Read more about corporate visual identity deliverables.
Identities in practice.
Three projects show how a design idea takes shape across different businesses and applications.
ECHMES ↗
Red accents, fine rules and a geometric mark connect letterhead, business cards, notepads and office signage.
MAMAproject ↗
The two-M symbol becomes a shared starting point for cards, letterheads, notepads and the practice’s brochure.
NOAM ↗
Shared typography, deep colours and warm metallic details connect signage with Food, Breakfast, Drinks and Take Away menus.
How we build a consistent system.
- Brief and priorities. We review the business, audience, existing applications and what needs to change.
- Design direction. We present the idea and its connection to the brand.
- Application development. We develop the chosen direction across the agreed materials and check their consistency.
- Handover and guidance. We organise the files and core usage rules.
Your collaboration is led by Alexandros Dikastopoulos. Based in Athens, we work with businesses throughout Greece.
Before we begin.
Do I need to change my existing logo?
Not necessarily. We assess whether it can support the next stage of your business. We can build an identity around it or recommend a redesign when there is a specific need.
How is this different from branding?
Visual identity concerns how a brand looks. Branding also encompasses positioning, character and communication. We agree which of these your project needs before we begin.
What does it cost, and how long does it take?
Research, design and the number of applications determine the fee and schedule. The proposal defines deliverables, stages, revisions and timing. Read about what shapes the cost of branding.
What do you need to prepare a proposal?
A short description of the business, existing material, the applications you need and your preferred completion date. An indicative budget helps us define a realistic scope.
One consistent image, across every application.
Tell us where your business stands today and what you want its next identity to express.
Need a mark first? Explore logo design.