Everleaf
Corporate identity and website for a technical landscaping company.
Labarch branding: from architectural drawing to visual identity.
For architecture practice Labarch, we designed the logo, visual identity and website. The name refers to Laboratory of Architecture, expressing the practice’s connection with research and the design process.
The initials L and A connect with the free movement of an architectural sketch. Gold and copper tones add a material quality to the applications, while the website gives the projects room to be explored. The identity retains the same recognisable expression across print and digital.
IN THEIR OWN WORDS
“What we appreciated about working with Alexandros and Hellodesign was his interest in understanding how we think and work at Labarch. From the logo and visual identity to the website, we found a shared language that connects with our architectural approach and gives the projects themselves room to stand out. We value the attention to detail, the meaningful exchange of ideas and the personal communication.”
ClientLabarch Architecture & Design StudioServicesLogo Design, Visual Identity Design, Branding, Web Design & DevelopmentLinkwww.labarch.grYear2021
FROM DECISION TO APPLICATION
Labarch’s name refers to Laboratory of Architecture. The identity and website connect that research-led character with the presentation of the practice’s work.
The initials L and A take their cue from the free movement of an architectural sketch. The mark gives the practice a recognisable signature linked to how it designs.
The logo and corporate applications show the same sketch-informed expression across different formats.
Gold and copper tones bring a tactile reference to the printed applications. They work with the expressive mark as parts of the same visual direction.
The stationery and business-card presentations show the relationship between the mark, colour and surface.
The website extends the identity into the practice’s digital presentation while giving architectural projects room to be explored.
The outcome connects logo, print and website. The client’s account highlights a shared language that relates to the practice’s approach and leaves space for the projects themselves.
Project scope: Logo design, visual identity, branding and website design and development.
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