Dr. George Mitrakos

The precision of practice as a design starting point.

The project

For dermatologist Dr. George Mitrakos in Argos, we designed the logo, visual identity and website. The approach connects the doctor’s personal signature with a clear, professional presence.

Design approach

The initial M combines with the movement of a hand and a reference to a scalpel to form the central symbol. The same design logic extends across corporate applications and the website, where structured information introduces the practice and its services.

IN THEIR OWN WORDS

“We have been working with Hellodesign for years, and what I particularly appreciate is the personal communication and consistency. From the logo and corporate identity to print production oversight and the practice’s website, there was a shared direction and attention to detail. Our collaboration continues with regular updates to the website. I know I can discuss whatever I need with Alexandros, with confidence and ease.”

Dr. George MitrakosDermatologist · Dermatological Center
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ClientDr. George Mitrakos Dermatological CenterServicesBranding, Logo Design, Visual Identity Design, Web Design & DevelopmentLinkwww.mitrakosderma.comYear2021

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DESIGN DECISIONS

Two decisions, shown in the work.

A personal symbol needs to work on its own and alongside the practice’s everyday information. These two applications show the connection.

Presentation of Dr. George Mitrakos’s white M symbol on a grey phone screen.

A symbol that can stand on its own.

The symbol combines the initial M with references to the movement of a hand and a scalpel. In the monochrome screen presentation, its form remains clear without additional effects. The central idea also works without the full name beside it.

Dr George Mitrakos — stationery set

A consistent structure for everyday communication.

On the letterhead and envelope, the symbol, name and contact details follow the same restrained visual language. Grey, white and open space give the stationery consistency while keeping information readable.

Logo, visual identity and website: Hello Design. Images from the project presentation.

Dr. George Mitrakos dermatology brand on mobile screen
Dr George Mitrakos — business cards
Dr George Mitrakos — stationery set
Dr George Mitrakos — letterhead and notepad
Dr. George Mitrakos Dermatology Center logo embossed on white textured paper
Dr George Mitrakos — logo stamp
Dr George Mitrakos — website on a desktop display
Dr George Mitrakos — website on a mobile display
Dr George Mitrakos — website on a tablet display
Dr George Mitrakos — office interior
Dr George Mitrakos — office interior

FROM DECISION TO APPLICATION

A personal signature, carried consistently into the practice.

The identity for dermatologist Dr. George Mitrakos in Argos connects a distinctive symbol with corporate applications and a website. Its value can be assessed in that continuity across the practice’s communication.

How does the mark relate to the doctor?

The initial M combines with the movement of a hand and a reference to a scalpel. These elements establish a personal signature connected to the precision of the practice.

The logo provides the starting point for the corporate identity, rather than functioning as an isolated illustration.

How does the identity continue across media?

The same design logic extends to stationery and the website. The digital presentation organises information about the practice and its services around the shared identity.

The project gallery shows corporate and digital applications together, making their relationship visible.

What happens beyond the first delivery?

The client describes a continuing collaboration that includes print production oversight and regular website updates.

That account supports the practical outcome shown here: a common direction across the practice’s materials and its evolving website.

Project scope: Branding, logo and visual identity, and website design and development. Continuing print oversight and website updates are described in the client’s testimonial.