DESIGN DECISIONS

Two decisions, shown in the work.

From the business card to the project presentation, the aim was a shared visual language. Here is how two applications connect.

ASPA Design — blue and white business cards beside a presentation folder

The name becomes a visual element.

The logo keeps the name at the centre, with letters that share a geometric logic. On the cards, blue and white exchange roles while contact details retain a clear hierarchy. The same identity takes on different expressions within a small format.

ASPA Design — website layout

Room for the projects to speak.

In the website presentation, large architectural images sit alongside restrained typography and clear sections. The logo and blue colour palette connect the screen with the stationery, giving the practice a consistent presence.

Logo, visual identity and website: Hello Design. Images from the project presentation.

ASPA Design — metal logo lettering on a wall
ASPA Design — blue geometric wordmark on curved white paper
ASPA Design — blue and white business cards beside a presentation folder
ASPA Design — envelopes and disc sleeve using the blue identity
ASPA Design — notepad
ASPA Design — white mugs with the blue wordmark and enlarged letterform
ASPA Design — enlarged blue and white letterforms behind the reception desk
ASPA Design — acrylic sign
ASPA Design — website layout
ASPA Design — website layout
ASPA Design — website layout
ASPA Design — website layout
ASPA Design — website layout