Pilates logo design inspired by a rolled mat
A rolled mat becomes the On My Mat symbol. Its continuous outline connects the image directly to the studio’s name and practice. Curves, open contours and generous space around the logo give the identity a calm, approachable character.
The rounded lettering follows the rhythm of the symbol. Mark and words form a clear, recognisable composition, with proportions that keep the logo legible across different scales.
Pilates studio branding in petrol blue and white
Horizontal and stacked versions of the logo adapt to the shape of each application. The compact ‘omm’ signature provides an even smaller expression for limited surfaces and digital uses.
Petrol blue and white keep the palette focused. Across business cards and mobile screens, reversing these colours creates contrast and consistency, giving the mark room to lead.
Brand identity applications in the studio
Entrance graphics and wall signage explore how the identity can inhabit a physical space. On glass, the logo’s outline retains its lightness. On the wall, the same form moves to a larger scale, with attention to proportion and surrounding space.
The Pilates mat brings the identity back to its starting point: the symbol appears on the very object that inspired it.
In the details of daily practice
A towel and a water bottle carry the identity across two different materials. Embroidery follows the surface of the fabric, while the white logo reads clearly against the bottle’s petrol blue finish. A shared colour direction connects the applications while allowing each object to serve its purpose.
From the studio into the city
On an instructor’s T-shirt and a fabric tote, On My Mat gains a quiet everyday presence. The tote’s stacked composition demonstrates the flexibility of the logo, while natural materials add texture to its clean line.
From business card to wall sign, a few consistent elements hold the identity together: the mat as a symbol, rounded forms and petrol blue.
Logo, visual identity and applications: Hello Design.
Project: On My Mat, Pangrati, Athens.
Pilates instructor: Elli Avraam-Repa.
Brand identity applications presented as mockups.