Real Finance is a company that operates as an Official Mortgage Broker. At Hello Design we were assigned to redesign the company’s corporate identity through a comprehensive rebranding that would enhance its impact in the mortgage market. Combining the symbolism of a house plan with the company’s initials, we designed a logo that is a recognizable and distinct symbol for Real Finance. The typography and colors chosen are intended to create a balanced and professional aesthetic for the company.
Next, we designed Real Finance’s corporate identity, which includes business cards, letterhead, envelopes, and its corporate presentation in print and digital format. The design of these elements was based on the new logo and helped to reinforce Real Finance’s professional image. Finally, we were responsible for the environmental graphics of the company’s premises. We sought to create an environment that would reflect the company’s professionalism and credibility while being welcoming to its clients. The design included the placement of strategically placed graphics that communicate Real Finance’s values and create a pleasant atmosphere for employees & visitors.
